Cigar Industry Statistics, Trends and charts in 2023

By Daniel Stauffer | | Fact Checked | Cite This Website Swiss Cuban Cigars "Cigar Industry Statistics, Trends and charts in 2023", Jun. 14, 2023

Research Summary

Swiss Cuban Cigars conducted a cigar industry data analysis to uncover the current trends of the market. Our research covers various aspects of the cigar industry, including market trends, revenue statistics, cigar consumption statistics among different age groups and genders, the structural divisions of the cigar market, the health effects of using cigars, and much more.

This research provides critical data to anyone interested in cigar market trends including cigar manufacturers, distributors, and retailers, investors, as well as journalists and reporters.

Key Statistics

  • The global revenue of the cigar industry showed A steady increase over the years. It increased from 16.94 billion US dollars (2014) to 21.38 billion (2022).
  • North America accounts for over 66.4% of the global luxury cigar market revenue.
  • 22% of the world’s population was a tobacco consumer in 2021.
  • In 2022, cigars were the second most commonly used tobacco product among US middle and high school students.
  • In 2022 among middle and high schoolers who have never smoked cigars, 28% were curious about smoking cigars and 35.9% reported susceptibility to cigars.
  • Compared to never-smokers, people who had exclusively ever smoked cigars had a higher risk of developing tobacco-related cancer, particularly lung cancer and head and neck cancers.
  • The average cigar volume per capita (average volume of the cigar market per person) is expected to amount to 57.15 pieces in 2023.

Cigar Market Revenue Statistics

Cigar worldwide revenue in 2014 - 2022
  • The global revenue of the cigar industry showed a steady increase over the years. It increased from 16.94 Billion US dollars (2014) to 21.38 Billion (2022).

    Despite minor fluctuations in revenue from year to year, the cigar industry has maintained a profitable trend.

Cigar revenue in North Amercia in 2022
  • North America accounts for more than 66.4% of the global luxury cigars market revenue. In global comparison, most revenue is generated in the United States.

    US stands as the key contributor to increasing demand for l uxury cigars by accounting for a sales value of 2.7 Billion USD in 2022, which also happens to be 91.3% of the North American sales value.

Cigar Market Structure Statistics

Global cigar market share by flavor ype in 2022
  • The flavored segment of the cigar market held a market share of 32.40% in 2022, while the unflavored held a majority market share of 67.60%.

    Unflavored cigars are premium and all-natural with no added synthetics or flavors. Flavored Cigars are with an infused oil or syrup, which gives a flavor to the cigar.

Global cigar market by flavor in 2017 - 2022
  • The cigar market value within the sub-segments of flavored and unflavored cigars experienced growth during the last 6 years. The market growth is from 2.4 Billion US Dollars to 3 Billion for Unflavored, and from 1.2 Billion US Dollars to 1.5 Billion for Flavored Cigars.

    Despite some fluctuations in market value year to year, the overall trend shows that the cigar industry remains strong.

Global cigar market share by shape in 2022
  • In 2022, Parejo cigars hold a larger market share at 69.1%, while Figurado cigars hold a smaller market share at 30.9%.

    Parejo Cigars are straight in shape. The name derives from the Spanish word meaning equal. It has a perfect cylinder shape and the same ring gauge from cap to foot. Parejo is divided into two subgroups, Vitola and Box Pressed. Any cigars that are not straight on the sides are categorized as figarudo. The varied ring size from a foot to bead provides a pleasurable experience compared to Parejo. This includes Pyramid, Torpedo, Belicoso , Perfecto, and Chisel.

Global cigar market by shape in 2017 - 2022
  • The data shows that Parejo Cigars have consistently been the more popular choice compared to Figurado Cigars in the past years from 2017 to 2022.

    Both market segments have a steady increase in volume. The pace of growth is faster for Parejo cigars.

Global cigar market volume by regions in 2017 - 2022
  • The cigar market experienced steady growth in most regions over the past few years. North America has consistently been the largest market, with sales increasing from 2,4 Billion US Dollars in 2017 to 3 Billion in 2022.

    The cigar market has been growing in the rest of the regions too. However, the pace of growth was relatively slower compared to North America.

Global tobacco Industry statistics

Tobacco consumption by product type in 2021
  • The global tobacco production is more than 65.000 tons annually.

    China Produce more than 30% percentage of the global volume. India is the second largest producer of tobacco, India and China collectively account for more than 50% of the global volume.

Cigar Consumers Statistics

Share of global tobacco consumers in 2021
  • As per World Health Organization, in 2021, 22% of the world’s population was a tobacco consumer.
Global tobacco consumption share by demographics in 2021
  • Cigar smoking is more prevalent among men than women.

    The use of tobacco was significantly higher among men than women in 2021, with 36.7% of men using tobacco compared to only 7.8% of women.

Cigar consumers by income in 2021
  • The chart shows the income distribution of consumers of the cigar market of the USA in 2021.

    In 2021, the cigar market was dominated by high-income individuals, who accounted for 47.2% of cigar users. Medium-income earners followed closely behind, representing 25.1% of the market. Low-income earners accounted for 27.7% of cigar users.

Cigar Consumption Statistics Among Youth

Cigar consumption among middle school students in 2022
  • Cigar use was 0.6% among all middle school students in 2022, according to the National Youth Tobacco Survey.

    At first sight, the percentage of students who used cigars is relatively low, but even it should be cause for concern, and efforts should be put to reduce it.

Cigar consumption among high school students in 2022
  • Cigar use was 2.8% among all high school students in 2022.
  • If to have a look at this statistical data from a gender aspect, cigar usage is more prevalent among male students (3.5%) than females (2.1%).
  • In 2022, cigars were the second most commonly used tobacco product among US middle and high school students.
  • An estimated 1,350 youth between the ages of 12 and 17 in the US start to smoke their first cigar each day.
  • Among middle and high schoolers who have never smoked cigars, 28% were curious about smoking cigars and 35.9% reported susceptibility to cigars.
  • In 2021, among middle and high school students who used cigars in the past 30 days, 44.4% reported using a flavored cigar during that time.
  • Nearly three-quarters — 73.8% — of past 30- day cigar users ages 12-17 said the leading reason for their cigar use was “because they come in flavors I like” followed by 58.2% who stated it was “because they are affordable.”

Cigar Consumption Statistics Among Adults

Cigar consumption among adults in 2022
  • In 2020, more adult males report using cigar products “every day” or “some days” (6.3%) compared to adult females (0.8%). More African American adults reported using cigar products every day or some days (4.6%), compared to whites (3.8%) and Hispanics (2.2%).

    Youth and young adults prefer cigar brands that come in a variety of flavors, and preference for flavored products decreases significantly with age (95% of 12-17 year old cigar smokers report use of a usual brand that makes flavored cigars compared with 63% of cigar smokers aged 35 and older).

Cigar Sales Statistics by Channels

Cigar sales by channels in 2017 - 2022
  • Cigar sales are conducted mainly by offline channels.

    Over the past six years, there has been an increase in the share of cigar sales made online. Particularly, the percentage of online sales has increased from 0.8% in 2017 to 3.6% in 2022.

Cigar Pricing Statistics

Cigar price per unit in 2014-2022
  • The price per unit of cigars has steadily increased from 2014 to 2022. In 2014 it was $0.62, and by 2022, it had risen to $0.78. The overall increase was $0.16 per unit over the nine-year period.

Perceptions of cigars

  • The US population perceives cigar products overall to be harmful and addictive.
  • In a nationally representative sample of young adults ages 18-34, more respondents rated cigars as less risky than cigarettes (13.9%) than they rated other tobacco products, including non-combustible snus (10.0%) and other smokeless tobacco products (7.1%).

Statistics about Health effects of Cigars

  • All cigars contain harmful and potentially harmful constituents, and the extent to which they negatively affect health largely depends on how they are used (e.g., frequency and duration of use, pattern of inhalation).
  • Though cigar smoke is generally similar to cigarette smoke, it contains higher levels of harmful constituents including tobacco-specific nitrosamines (TSNAs), NNK, carbon monoxide (CO), ammonia, and tar.
  • Compared to never smokers, people who had exclusively ever smoked cigars had a higher risk of developing tobacco-related cancer, particularly lung cancer and head and neck cancers.
  • Nearly 200,000 cardiovascular conditions and cancer cases were attributable to exclusive cigar smoking among US adults aged ≥35 years.
  • Cigar smokers have a marked increase in risk for chronic obstructive pulmonary disease (COPD) and experience higher mortality from COPD than do non-smokers.
  • Cigar smoking is linked to gum disease and tooth loss.

Tobacco Products Regulating Policy Environment

  • Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act), signed into law on June 22, 2009, gives FDA authority to regulate the manufacture, distribution, and marketing of tobacco products.
  • The Tobacco Control Act puts in place specific restrictions on marketing tobacco products to children and gives FDA authority to take further action in the future to protect public health. These provisions ban: sales to minors, vending machine sales, the sale of packages of fewer than 20 cigarettes, tobacco-brand sponsorships of sports and entertainment events or other social or cultural events, free giveaways of sample cigarettes and brand-name non-tobacco promotional items.
  • The Tobacco Control Act does not: require prescriptions to purchase tobacco products, require the reduction of nicotine yields to zero, ban face-to-face sales in a particular category of retail outlets, ban certain classes of tobacco products.

Cigar Industry Marketing Facts

  • Historically, cigar smoking in the United States has been a behavior of older men, but the industry’s increased marketing of these products to targeted groups increased the prevalence of use among adolescents.
  • The increased visibility of cigar smoking from advertising and promotional activities is “normalizing” cigar use. Tobacco companies promote cigar smoking as pleasurable, a symbol of status, wealth and class.
  • So-called premium cigar companies use lifestyle magazines and festivals for promotion. Marketing strategies include sponsoring music festivals and promotion of their products with urban lifestyle and hip-hop and rock music.
  • Recent studies have shown that cigar companies package some small cigars to look similar to cigarettes and sell them in the same places where cigarettes are sold. They also use similar social media marketing tactics that cigarette companies use, as well as previous cigarette company marketing tactics, such as celebrity endorsements.

Predictions and Estimations of Cigar Market Growth

Estimation for cigar market value by flavior for 2023 - 2032
  • The market growth is expected to be higher for unflavored cigars compared to flavored ones.

    Unflavored cigars will continue to be the dominant sub-segment in the market, with the value expected to increase from $3,2 Billion to $6,6 Billion in 2032. Flavored cigars are also expected to grow, but at a slower rate, with the value projected to increase from $1,5 Billion to $2,4 Billion.

  • For the next decade, an increase in revenue is expected for both Parejo and Figurado cigars market segments.

    By 2032, the Parejo cigar segment is estimated to reach 6.8 billion US Dollars in value, while the Figurado cigar segment will reach 2.2 Billion US Dollars.

Estimation for cigar market vlaue by region for 2023 - 2032
  • In 2023, the North American region is expected to see the highest cigar market growth at $3,165.60 million US Dollars, followed by Europe at $673.4 million US Dollars.

    The projections of the growth show that the cigar market will remain a viable and growing industry in the coming years, with opportunities for businesses to expand and thrive in different regions around the world.

North America cigar market forecast for 2023-2032
  • By 2032, cigar sales in North America are expected to reach 737 million units, up from an estimated 591 million units in 2023.
  • The growth rate is expected to be gradual, with an annual increase of 2.5% . It predicts that the cigar market in North America will continue to be a significant and stable industry in the coming years.
  • In the Cigars segment, volume is expected to amount to 16.68 Billion pieces by 2027. The Cigars segment is expected to show a volume growth of 1.6% in 2024.
  • The average volume per person in the Cigars segment is expected to amount to 57.15 pieces in 2023.


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